Our story

We are proud to call M.V.Wool a 100% family business run by three generations of the family.

Over the years, our small family business has grown into one of the largest and brightest fish companies in Estonia. By 2017, we will employ more than 150 people and our turnover has grown to 23.7 million Euros.

Our eyes are on abroad, but the priority is always Estonia – our home market!

2010 – new modern production building

The year 2010 marks the next goal. This year we built a new modern production building in Harku for the production of salmon and trout. The production building, built in 2010, has an IFS certificate, which is the highest certificate given to the food industry. With the new production building, various export markets were opened for us, led by Japan, Scandinavia, the Netherlands and southern European countries. Our head office is located on the second floor of the Harku production building. Production and logistics facilities on the first floor. In addition, there is a Mati Fish Store on the first floor of the house where you can always get the freshest and tastiest fish in town!

1997 – goal – to grow into a successful company

In 1997, we reached a point where we had the opportunity to buy whole truck salmon from Leroy, one of Norway’s largest fish farms. This purchase changed the course of our company and provided a basis for the company to grow into a successful and long-term company. The previously used local fish was replaced by precious fish caught from Norway, which made it possible to stably offer customers high-quality fish. In addition to the domestic market, there were also export customers such as Aeroflot, which was our first foreign customer.

Today, salmon and trout products account for 75% of our turnover.

1994 – the name of our brand

Our story continues in 1994, when the name of the company was changed from Vihterpalu Kalastusühistu to M.V.Wool AS

There is also a deeper meaning behind the name M.V.Wool

M like Mati

V like Mati’s father Valdur

Wool like water flow (in Estonian)

The year 1994 marks a time of important changes for the company. In addition to the name change, M.V.Wool moved from the farm kitchen to a special fish production building built next to the farmhouse.

1988 – early years

Our story began in 1988, Mati Vetevool founded the Vihterpalu fishing association. The company’s goal was to supply local fish to local customers. The first product with which Mati came out was marinated eel, which was made according to a mother’s recipe in her home kitchen.